AURORA
INTEGRATED SOLUTIONS
Product and Market Development Consultants
Aurora serves the Microelectronic & Payments industry delivering product and market development expertise, our team of experts provides both commercial and technology expertise is available to you as Consultants, Interim Executives and Contractors.
‘THE SMART BRIDGE FOR BUSINESS TO TECHNOLOGY’
We have included product data sheets, catalogues, work examples and useful free resources to download from our White Papers area and discussion papers and worked examples of product management on our 'Help Desk' .
We provide consultancy services in market development, product management, market intelligence & analysis for the MEMS, microelectronic, smartcard and RFID identification markets.
Market analysis is essential in market and product development. Exploiting new markets and ensuring success therein requires a solid understanding of competitors, their strengths, and their market position. Changing markets changes demand. Our analysis delivers detailed market data essential to your business plans and sales expansion.
Our expertise in product management underpins the enterprises market development in technology. Our specialist associates provide in-depth capability in intellectual property licensing, purchase, and exploitation. We can help in IP acquisition, valuation, and usage, as well as supporting VC investment processes.
Intellectual Property and its associated exploitation as a product is the one of the most important aspect of any successful business in embedded control (embedded IP, microcontrollers and microprocessors), ensuring its effective valuation whether in the product marketing process or the purchase are key aspects of the enterprisel. Aurora product management products and services combined with in depth analysis delivers the essential platform for you to exploit your market.
Market information and analysis are an essential part of Product Management especially in planning new strategies in the productisation of ASIC designs and services. We deliver sales analysis, market position data, competitive analyses, and price modeling enabling improved sales in shorter time frames and at lower cost.
In the Smart Card and RFID product areas we provide a high level of skill and expertise in implementation and installation of card schemes, card security, biometrics, and RFID, (including ISO 15408). Our consultants have extensive real world implementation expertise in implementation of electronic money, City Card products, Electronic cash, Visa Cash, PKI, Chip and Pin, and RFID, GSM and electronic purses. Our team provides implementation and market development products for RFID, retail identification, access control and retail logistics. Delivering technical expertise combined with a solid commercial understanding of the business case. This combination provides a realistic understanding of the delivery capability of the technology and ensures technology serves the business case.
Replacing older or obsolescent products is a major headaches as micro technologies advance at such a rapid rate. We provide design analysis support services to replace obsolete, older or unobtainable parts and can helping identifying fraudulent parts. We can assist in identifying replacement parts utilising FPGA, ASIC design or PLD products or suggest a replacement process using an SoC approach.
Aurora ensures that in the delivery process we embed in your organisation skills and processes to enhance the solutions you sell to your customers as a result of our delivery process.
If you have comments or questions about our products or services, or simply need more information and want to contact us please use the information (and linkage requests) here
We hold no equity stake in any of the companies participating in markets we cover. We provide our clients with realistic, unbiased, fact-driven research, analysis and strategic advisory services.
Contact us to arrange an early days discussion of your requirements
Aurora adds value to your activities with our expertise. We are happy to listen to the challenges your company faces and identify areas we can work together.
